TBDinventory
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Capital
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Capital
A Homebuilder's Dilemma: How Much Spec To Build For 2024?
"What is the optimal scale of spec inventory?" With economic signals sending mixed messages, a thin line separates maintaining sufficient inventory to meet demand and avoiding the financial strain of having too much.
Together with
SNAP.BUILD
Architecture
Why Spec Homes' Success May Light A Path To Housing's Future
Dire constraints come with benefits. They may actually ignite profitably-produced affordable, sustainable, and resilient housing. Simpler and more standardized.
Capital
As Spec Home Mojo Rises, More Builders Make A Go Of Evenflow
What's working is getting spec on the ground and bolstering marketing and sales competencies to keep an evenflow construction management process going.
Together with
SNAP.BUILD
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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inventory
Marketing & Sales 08.21.25
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Capital 01.17.25
Starts, Permits Data Underline Strategic Crossroads For Builders
With housing starts and permits in flux, the stakes for homebuilding leaders are mounting fast. As we ramp up to Spring Selling, this analysis explores a critical question: How much spec is too much in any given market?
Capital 01.31.24
A Homebuilder's Dilemma: How Much Spec To Build For 2024?
"What is the optimal scale of spec inventory?" With economic signals sending mixed messages, a thin line separates maintaining sufficient inventory to meet demand and avoiding the financial strain of having too much.
Architecture 06.23.23
Why Spec Homes' Success May Light A Path To Housing's Future
Dire constraints come with benefits. They may actually ignite profitably-produced affordable, sustainable, and resilient housing. Simpler and more standardized.
Capital 05.24.23
As Spec Home Mojo Rises, More Builders Make A Go Of Evenflow
What's working is getting spec on the ground and bolstering marketing and sales competencies to keep an evenflow construction management process going.
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