TBDincentives
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Marketing & Sales
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Together with
New Home Star
Marketing & Sales
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Together with
New Home Star
Marketing & Sales
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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incentives
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 06.07.24
A Gap Grows: Buyers Vs. Those Who Now Wait On The Sidelines
While homebuilders excel at reducing barriers through incentives, they must also focus on creating a stronger emotional connection with potential buyers.
Marketing & Sales 02.27.24
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Marketing & Sales 01.30.24
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Marketing & Sales 11.27.23
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
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