TBDhousehold formations

Multigen Homes: Where New Normal Necessity Meets Desire

Marketing & Sales

Multigen Homes: Where New Normal Necessity Meets Desire

Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

2020 Census: Fast-Changing Households Hold Keys To 2030

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

Kids Go Missing In Action As American Households Change

Marketing & Sales

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

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Multigen Homes: Where New Normal Necessity Meets Desire

Marketing & Sales

Multigen Homes: Where New Normal Necessity Meets Desire

Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

2020 Census: Fast-Changing Households Hold Keys To 2030

Land

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

Kids Go Missing In Action As American Households Change

Marketing & Sales

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

household formations

Multigen Homes: Where New Normal Necessity Meets Desire

Marketing & Sales 03.24.22

Multigen Homes: Where New Normal Necessity Meets Desire

Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.

Customer Focus Point: Mind The Growing Gap Impact On Demand

Leadership 02.01.22

Customer Focus Point: Mind The Growing Gap Impact On Demand

The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.

As Bastion Of Future Demand, Demographics' Heyday Is Over

Marketing & Sales 12.17.21

As Bastion Of Future Demand, Demographics' Heyday Is Over

We're seeing the beginning of the end of demographics and generational cohorts as tools to measure market size and demand drivers. Here's the X factor we see as a bulwark of business strategy for the decade ahead.

2020 Census: Fast-Changing Households Hold Keys To 2030

Land 08.17.21

2020 Census: Fast-Changing Households Hold Keys To 2030

An underlying, strategically critical question for market-rate housing leaders: How geared are their organizations, designs, land plans, and price offerings for 'explosive' diversity in household composition?

Kids Go Missing In Action As American Households Change

Marketing & Sales 06.16.21

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.