TBDhomebuyer
Architecture
'Value Engineering' 2023-Style Adds Real Value As It Cuts Cost
Value engineering needs a reset to satisfy both the business requirements to produce homes profitably in trickier times, and to win over customers whose discrimination and hesitation guards may go up at any moment.
Leadership
Trailblazers '23: Clayton Powers Cost-Of-Ownership Game-Change
Clayton's initiative – not only to bend construction cost barriers but to impact, at scale, costs to own during the total lifecycle of ownership – is an investment and commitment to address what's currently trafficking as a "missed opportunity."
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Capital
As Spec Home Mojo Rises, More Builders Make A Go Of Evenflow
What's working is getting spec on the ground and bolstering marketing and sales competencies to keep an evenflow construction management process going.
Together with
SNAP.BUILD
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuyer
Architecture 10.06.23
'Value Engineering' 2023-Style Adds Real Value As It Cuts Cost
Value engineering needs a reset to satisfy both the business requirements to produce homes profitably in trickier times, and to win over customers whose discrimination and hesitation guards may go up at any moment.
Leadership 07.11.23
Trailblazers '23: Clayton Powers Cost-Of-Ownership Game-Change
Clayton's initiative – not only to bend construction cost barriers but to impact, at scale, costs to own during the total lifecycle of ownership – is an investment and commitment to address what's currently trafficking as a "missed opportunity."
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Capital 05.24.23
As Spec Home Mojo Rises, More Builders Make A Go Of Evenflow
What's working is getting spec on the ground and bolstering marketing and sales competencies to keep an evenflow construction management process going.
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
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