TBDHomebuilding
Policy
Volatility Is The New Normal In Homebuilding And Development
Beyond a bumpy, choppy, spotty near-term, turbulence seems more and more likely over the longer haul as well.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
Leadership
What TBD's First Snap Survey Reveals About Homebuilders' Character
It goes distinctly with the character of people in homebuilding to consider challenges in the here and now as exactly what they signed up for and why they're here.
Leadership
Here's The Top Line On What TBD Survey Respondents Expect Next
Frank Anton looks at the data from our very first online rapid survey and concludes, 'yeah, but ... ' Bottom line, though, the numbers support a case for confidence.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Policy 08.11.22
Volatility Is The New Normal In Homebuilding And Development
Beyond a bumpy, choppy, spotty near-term, turbulence seems more and more likely over the longer haul as well.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
Leadership 08.05.22
Why The Next 150 Days Matter So Much As Builders Seek Equilibrium
Here's three ways the markets will give clear answers to questions about where price and pace ratios may settle. The caveat is, solving for clarity won't solve for the market's contraditions.
Leadership 07.28.22
What TBD's First Snap Survey Reveals About Homebuilders' Character
It goes distinctly with the character of people in homebuilding to consider challenges in the here and now as exactly what they signed up for and why they're here.
Leadership 07.28.22
Here's The Top Line On What TBD Survey Respondents Expect Next
Frank Anton looks at the data from our very first online rapid survey and concludes, 'yeah, but ... ' Bottom line, though, the numbers support a case for confidence.
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