TBDHomebuilding
Leadership
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Land
Who Needs Who More? Do BTR Buyers Have The 'Say' On Prices?
A multiregional homebuilding executive strategist clocks in with word that failed deals on the BTR front are resulting in calls from developer/investors saying, 'Hey! You want to buy some lots?'
Land
Are Master Plans Shaping Up As Safer Havens For Builders In '23?
Further, what will be MPCs' role setting a pricing floor from which homebuilders can reboot reliably predictable absorption pace models?
Land
What If? Land Impairments Were Unimaginable. Now They're Likely
"We currently do not believe the impairment process this time around will be as destructive as the last cycle in total, but acknowledge there are varying degrees of gray." — Truman Patterson, Wolfe Research
Marketing & Sales
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Leadership 01.12.23
Bellwether Builder? KB Home's Outlook Can Be Others' Playbook
The KB Home executive strategy team's comments shed light on what other builders – depending on their geographical markets, customer segment focus, price positioning, and operational models – may also face as the 2023 market takes shape.
Land 01.11.23
Who Needs Who More? Do BTR Buyers Have The 'Say' On Prices?
A multiregional homebuilding executive strategist clocks in with word that failed deals on the BTR front are resulting in calls from developer/investors saying, 'Hey! You want to buy some lots?'
Land 01.09.23
Are Master Plans Shaping Up As Safer Havens For Builders In '23?
Further, what will be MPCs' role setting a pricing floor from which homebuilders can reboot reliably predictable absorption pace models?
Land 01.06.23
What If? Land Impairments Were Unimaginable. Now They're Likely
"We currently do not believe the impairment process this time around will be as destructive as the last cycle in total, but acknowledge there are varying degrees of gray." — Truman Patterson, Wolfe Research
Marketing & Sales 01.05.23
8-peat! Taylor Morrison Nets Most Trusted Homebuilder Nod Again
Removing friction – doubt, uncertainty, risk, and insecurity – from the earliest stages of consideration that lead, possibly, to a decision to buy is where the goal posts stand 38 days before Super Bowl LVII, a proxy for the onset of this year's Selling Season.
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