TBDHomebuilding
Capital
Banking Sector's Shocks Could Work In Housing Market's Favor
"This could be a positive thing for builders and consumers, especially if it causes the Federal Reserve to pause on raising rates, and possibly go so far as to start lowering them before the end of the year. It's a warning shot to the Fed that they went too far too fast on raising rates."
Marketing & Sales
Value: A Love Story
"Why is there only one day a year that is International Women's Day? Does that mean that the other 364 days of the year are Men's Days?"
Leadership
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Leadership
Is This Time Different? Builders' Playbooks Look For The Same Gains, With Different Plays
Builders downturn strategies typically call for narrowing the pricing gap that gives existing home sellers an edge when demand is low. It's the same now, only different.
Marketing & Sales
Camillo Weds Its Brand Family With A Newly-Spoken Vow: Opening Doors
An inside and up-close look at the branding and future-focus of one of America's biggest builders you may never have heard of ... until now.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Homebuilding
Capital 03.13.23
Banking Sector's Shocks Could Work In Housing Market's Favor
"This could be a positive thing for builders and consumers, especially if it causes the Federal Reserve to pause on raising rates, and possibly go so far as to start lowering them before the end of the year. It's a warning shot to the Fed that they went too far too fast on raising rates."
Marketing & Sales 03.10.23
Value: A Love Story
"Why is there only one day a year that is International Women's Day? Does that mean that the other 364 days of the year are Men's Days?"
Leadership 03.09.23
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Leadership 03.08.23
Is This Time Different? Builders' Playbooks Look For The Same Gains, With Different Plays
Builders downturn strategies typically call for narrowing the pricing gap that gives existing home sellers an edge when demand is low. It's the same now, only different.
Marketing & Sales 03.07.23
Camillo Weds Its Brand Family With A Newly-Spoken Vow: Opening Doors
An inside and up-close look at the branding and future-focus of one of America's biggest builders you may never have heard of ... until now.
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