TBDhomebuilder
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership
A Deep Dive On New Housing's Shortage Tells Part Of The Story
Is there a housing shortage? Let us count the ways. Let's also focus more on who exactly would benefit from solutions to the underbuilding crisis.
Leadership
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Policy
As Prices Flash Crisis, Here's 2 Paths To Building More Affordably
New home square footage and precision-focused easing of costly regulatory burdens could bring average selling prices on newly built homes back to more attainable levels for homebuilders and developers.
Together with
Kohler
Marketing & Sales
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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homebuilder
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Leadership 05.12.22
A Deep Dive On New Housing's Shortage Tells Part Of The Story
Is there a housing shortage? Let us count the ways. Let's also focus more on who exactly would benefit from solutions to the underbuilding crisis.
Leadership 05.10.22
Builders Seek Predictability By Timing Sales Closer To Closing
How far along into the construction cycle strikes the balance for builders' cost inflation and homebuyers' payment power and mortgage qualification? Some say "sheet rock."
Policy 05.09.22
As Prices Flash Crisis, Here's 2 Paths To Building More Affordably
New home square footage and precision-focused easing of costly regulatory burdens could bring average selling prices on newly built homes back to more attainable levels for homebuilders and developers.
Marketing & Sales 05.06.22
Kolter Homes' Value Map Focus Syncs With New Sales Challenges
This really isn't a home sales program," Bob Rademacher says. "This is an 'understanding' program. And when our guides fully carry out that program, they earn that role as a trusted advisor."
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