digital mortgage

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Marketing & Sales 01.14.22

Century's 'Buy-Now' Ground-Breaker Shifts The CX Goal Line

Here Century Communities president Liesel Cooper unpacks the strategic, operational, and consumer-focus reasons for cutting over to its click-to-buy contract platform. And, she affirms the "integral ongoing role" of sales associates in the new normal.