TBDdesign
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Technology
Why Entekra Tanked Is Relevant; But, Why It Matters Is Crucial
An exclusive TBD second-day lead and analysis of where Entekra's shocking failure casts critical questions on an array of housing innovation initiatives that have sprung up in the past five to seven years.
Architecture
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Marketing & Sales
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
Leadership
Green Brick Strategy, Focus On Execution, Bode Well In 2023
Being good, which is a prerequisite for being lucky, means "knowing how they make money," which is a blend of strategy and discipline – i.e. land and product – and operational excellence and execution, which redound to pricing. Put together, they make a homebuilder stand apart.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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design
Architecture 05.01.23
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Technology 04.28.23
Why Entekra Tanked Is Relevant; But, Why It Matters Is Crucial
An exclusive TBD second-day lead and analysis of where Entekra's shocking failure casts critical questions on an array of housing innovation initiatives that have sprung up in the past five to seven years.
Architecture 03.27.23
Today's Edge Goes To Builder Players With Time On Their Side
Despite our confidence in what we know and how certain we are of our predictions coming true, it's always uncannily the case that "time discovers truth."
Marketing & Sales 03.02.23
Demand Without Wherewithal Is Either Pent-Up Or Priced Out
The tale of the housing demand tape is invariably a function of a household's payment power proximity versus a gap whose quantifiable size is as a down payment plus monthly payment baselines.
Leadership 03.01.23
Green Brick Strategy, Focus On Execution, Bode Well In 2023
Being good, which is a prerequisite for being lucky, means "knowing how they make money," which is a blend of strategy and discipline – i.e. land and product – and operational excellence and execution, which redound to pricing. Put together, they make a homebuilder stand apart.
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