TBDcustomer segments
Land
Houston, We've Got Lift-Off! Smith Douglas Nets Devon Street Homes
The Builder's Daily talks with Smith Douglas Homes president and CEO Greg Bennett on what's driving the firm to expand into the competitive Houston market ... and why he thinks the SDH team's likely to win.
Marketing & Sales
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Together with
New Home Star
Marketing & Sales
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Together with
New Home Star
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Together with
Westwood Insurance Agency
Leadership
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
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TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer segments
Land 08.01.23
Houston, We've Got Lift-Off! Smith Douglas Nets Devon Street Homes
The Builder's Daily talks with Smith Douglas Homes president and CEO Greg Bennett on what's driving the firm to expand into the competitive Houston market ... and why he thinks the SDH team's likely to win.
Marketing & Sales 07.24.23
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Marketing & Sales 05.02.23
Beyond 'Order-Taker:' Sales Evolves As A Local Business Driver
Sales associates are now expected to use their knowledge of housing data, competitive research analysis, deep local community knowledge, and local economic trends to develop marketing and sales initiatives that drive results for the company.
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Leadership 04.06.23
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
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