TBDcustomer segments

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

Marketing & Sales

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Capital

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.

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Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

Marketing & Sales

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Capital

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.

customer segments

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

Marketing & Sales 03.17.23

Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative

A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

Marketing & Sales 01.20.23

Buck The Trend: Find The Buyers' Whose Best Time To Buy Is Now

A "soft landing" calculus for homebuilders in 2023 – based on eventually lowering input costs, transferring some of those savings plus some gross margin points to lower asking prices, and re-securing an absorption rate – is the story many operators and principals are sticking to right now

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Capital 01.04.23

Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?

Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.

What Happens As One-Person Households Reach Critical Mass?

Marketing & Sales 11.30.22

What Happens As One-Person Households Reach Critical Mass?

Oops! They have! Almost 38 million of the U.S.’s 131 million households are one-person households. Compare that to the raw number of married-with-children-under-age-18 households: 23 million or so. That number’s falling.

Come What May, A New Emerging Generation Of Adults Awaits Solutions

Marketing & Sales 10.26.22

Come What May, A New Emerging Generation Of Adults Awaits Solutions

It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.