customer segments

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

Marketing & Sales 07.12.21

Sonic Boom: MultiGen's Trajectory Got A Covid Lift

The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales 06.15.21

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

Stanley Martin Adds Florida's Avex To Daiwa House Footprint

Land 09.13.21

Stanley Martin Adds Florida's Avex To Daiwa House Footprint

Here's why a Q4 surge in private-to-private, private-to-public, and private-to-financial buyer deals will take homebuilder consolidation to a next level.

Remote Control: Here's CoreLogic's 15 Hottest Cities

Land 08.06.21

Remote Control: Here's CoreLogic's 15 Hottest Cities

Will the drivers that set the tone for 2020 migration patterns continue to reshape real estate strategy beyond the near-term? Or are we in limbo?

Building Tech & Products 07.22.21

Will Three Out Of Five Would-Be Homebuyers Spark Change?

As the gaps between would-be homebuyers and prevailing prices widen, how might innovative solutions figure into, one-day, closing them and expanding the buyer pool?

Kids Go Missing In Action As American Households Change

Marketing & Sales 06.16.21

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

Moving Targets: Rather Than Predict And Bet, Listen And Learn

Land 06.07.21

Moving Targets: Rather Than Predict And Bet, Listen And Learn

Winners and losers in the land game are placing big money on work-from-anywhere trends that may or may not hold in a mid-term future business scenario.

Pandemic 'Rise Of The Rest' Gives Tertiary Markets A Mojo Boost

Land 07.14.21

Pandemic 'Rise Of The Rest' Gives Tertiary Markets A Mojo Boost

As secondary markets become the new primary markets, and tertiary markets become the new secondary markets, local, time-tested homebuilding operators become targets of opportunity.

Mover Metrics: To And From Mobility Maps Covid Reflex

Land 06.25.21

Mover Metrics: To And From Mobility Maps Covid Reflex

Here are Redfin.com top 10 metros by net inflow among users, and their top origin metros.