customer segments

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

Marketing & Sales 06.15.21

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.

Kids Go Missing In Action As American Households Change

Marketing & Sales 06.16.21

Kids Go Missing In Action As American Households Change

The demos don't lie. With fertility rates falling and Baby Boom generation adults rotating into older ages, housing's transformation is a non-negotiable.

Moving Targets: Rather Than Predict And Bet, Listen And Learn

Land 06.07.21

Moving Targets: Rather Than Predict And Bet, Listen And Learn

Winners and losers in the land game are placing big money on work-from-anywhere trends that may or may not hold in a mid-term future business scenario.

Can Americans Be Happy In America's Happiest Cities?

Marketing & Sales 03.13.21

Can Americans Be Happy In America's Happiest Cities?

WalletHub hosts one of the more sinfully irresistible city rankings: America's Happiest Places To Live. Question is: Will Americans want to live in them?

This Demographic Blip Could Trigger Demand Upheaval

Architecture 03.22.21

This Demographic Blip Could Trigger Demand Upheaval

While most experts fixate on supply-side disrupters and impediments in housing, population demographics could have a demand-side, not-so-nice surprise in store.

Marketing & Sales 03.19.21

Moving-Target Relocations: Truck-Loads Of Mobility Data

Atlas Van Lines, U-Haul, and United Van Lines' perennial truck-race for earned media attention on America's migration took on pandemic proportions as COVID-19 impacts spread into 2021.

Land 03.14.21

Here's Algorithms To Tell Which Markets Will Recover Fastest

New 10-year Bureau of Labor Statistics projection analysis reveals a choppy mosaic of geographical market risk and opportunity.

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Marketing & Sales 04.18.21

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.

The Definitive Measure on the Urban Myth of the Urban Exodus

Land 04.14.21

The Definitive Measure on the Urban Myth of the Urban Exodus

There is no disputing cities, especially big cities, suffered increases in out-migration, but was it an "exodus?"