TBDcustomer segmentation
Marketing & Sales
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Marketing & Sales
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Wellness & The Built Environment
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Together with
Kohler
Capital
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Marketing & Sales
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer segmentation
Marketing & Sales 03.17.23
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Marketing & Sales 02.21.23
Fresh Off Its Latest Merger Deal, Gehan Homes Unifies Its Brands
At any given time the hive of people with a vested interest in knowing exactly who a homebuilder is, what they stand for and what they strive for is – like many things – dizzying.
Wellness & The Built Environment 02.14.23
Financial Well-Being, A New Frontier In Housing Opportunity
Financial well-being stands out as the least discussed and understood of the worries and pain-points among 3,000 respondents of Wave 3 of the America At Home Study.
Capital 01.04.23
Many Homebuilders Look At Build-To-Rent As A Safety Valve ... Is It?
Given a last-resort chance to keep the lights on, pay the banks, and eke out a livelihood – versus the alternative – most builders would do what they need to do to remain a going concern ... Of course, there are ifs.
Marketing & Sales 12.02.22
Spectator Or Player? The Choice In 2023's Housing Market Is Yours
The calculus – given that the next step up in Fed funds rates, the ultimate peak rate, and the duration of the plateau at the peak rate remain unknowns – for homebuilders sorts out as a split between what they can do and what they have to have patience and staying power to wait it out.
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