TBDcustomer satisfaction
Marketing & Sales
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Leadership
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
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Westwood Insurance Agency
Marketing & Sales
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer satisfaction
Marketing & Sales 02.17.23
Spring Selling 2023 Is Here ... Opportunity Lies In Patience
Today's whipsawed, volatile markets mean there's a wholly different kind of friction homebuilders and their marketing and selling team members face having to remove. And in its place, add meaning.
Leadership 01.29.23
Uncertainty Or Not, Trust Will Serve As A Bedrock To Recovery
Plenty of evidence could make either an optimist or a pessimist confident that he, she, they are right. The facts, in fact, tell two sharply opposing stories.
Marketing & Sales 10.28.22
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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