TBDcustomer focus
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Together with
Cecilian Partners
Leadership
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Architecture
Delicate Balance: Privacy And Connectedness Both 'Must Have'
Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer focus
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Leadership 02.03.22
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Architecture 02.02.22
Delicate Balance: Privacy And Connectedness Both 'Must Have'
Make your homebuyer choose between either a full array of privacy solutions or an equally powerful feeling of connectedness at your peril. The data here shows a strong demand for a balance.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
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