TBDcustomer focus
Leadership
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
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Westwood Insurance Agency
Marketing & Sales
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Leadership
Where Rates, Costs Price Buyers Out, LGI Prices Them Back In
Here's a few verbatim insights from LGI Homes chairman and ceo Eric Lipar, that shed light on what the "LGI way" means and how it works in an uncertain market.
Marketing & Sales
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer focus
Leadership 04.27.23
Why Young 1st-Time Buyers Are Driving Spring '23 Demand
Buyers – especially the aspiring first-time and entry level prospects – pushed through a narrower mathematical pathway to achieve their goal. Here's what coaxes many of them along.
Marketing & Sales 03.17.23
Volatility And The Myth Of Predictive Customer Data: A Tactical Alternative
A relatively better-than-expected and improving outlook among homebuilders – based on conditions and order trends and traffic and other tips builders get into the strength of their demand – may add up to yesterday's news.
Leadership 02.22.23
Where Rates, Costs Price Buyers Out, LGI Prices Them Back In
Here's a few verbatim insights from LGI Homes chairman and ceo Eric Lipar, that shed light on what the "LGI way" means and how it works in an uncertain market.
Marketing & Sales 10.28.22
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
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