Leadership

Fret Less, Focus More On Buyers Market Volatility Won't Deter

Cost shocks have upended both consumer households and business operations. The level-set ahead will no doubt trace to a timeless well-spring: Value.

Marketing & Sales

Watch The Gap Risk Between Forecast And Actual Demand

Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.

Marketing & Sales

When Prices Peak And Stall, How To Keep Customers Happy

During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.

Marketing & Sales

As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool

Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.