TBDcustomer centricity
Leadership
Fret Less, Focus More On Buyers Market Volatility Won't Deter
Cost shocks have upended both consumer households and business operations. The level-set ahead will no doubt trace to a timeless well-spring: Value.
Leadership
In A Severely Volatile Near Future, CX Can Secure Builders' Lifeline
External forces may be out of homebuilding leaders' control in a bumpy operating environment with multiple crises. A still largely untapped internal resource might help right now: the impact of women across building's value stream.
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Cecilian Partners
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Marketing & Sales
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer centricity
Leadership 05.19.22
Fret Less, Focus More On Buyers Market Volatility Won't Deter
Cost shocks have upended both consumer households and business operations. The level-set ahead will no doubt trace to a timeless well-spring: Value.
Leadership 04.04.22
In A Severely Volatile Near Future, CX Can Secure Builders' Lifeline
External forces may be out of homebuilding leaders' control in a bumpy operating environment with multiple crises. A still largely untapped internal resource might help right now: the impact of women across building's value stream.
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Marketing & Sales 03.09.22
When Prices Peak And Stall, How To Keep Customers Happy
During delayed construction cycles, constrained volumes, and constant price increases, now's the time to sew the seeds for stronger post-purchase, ownership relationships with new homebuyers.
Leadership 02.28.22
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
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