TBDcustomer centricity
Marketing & Sales
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Marketing & Sales
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Capability and Culture
Stiffer Headwinds Begin To Distance Better Firms From Peers
The capability to improve, in good times or bad, will hinge on enterprises' ability to blend cultural and data transformation to zero in best on undeterred homebuyers' pursuit of value.
Together with
Constellation HomeBuilder Systems
Homebuilding
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
customer centricity
Marketing & Sales 10.28.22
In A Quest For Value That Can Override Anxiety, Mind The Gap
A market reset -- given that favorable lending rates may be off the table for an indefinite time -- will come when builders evolve new ways to give household more 'say' in how they want to live in their home.
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Marketing & Sales 10.07.22
Strength In Numbers: What The Healthy Jobs Report Means For Builders
Even with the spectre of higher interest rates ahead, opportunities will emerge for organizations capable of evolving customer focus among all of their customers, ... including owner-occupiers.
Capability and Culture 09.21.22
Stiffer Headwinds Begin To Distance Better Firms From Peers
The capability to improve, in good times or bad, will hinge on enterprises' ability to blend cultural and data transformation to zero in best on undeterred homebuyers' pursuit of value.
Homebuilding 09.20.22
Firms May Be More Resilient Now Than in '06 ... It's Not Just Money
Smarter debt and more patient capital is just one of the ways homebuilders on our radar have braced themselves for a correction. They've also committed to and invested in process and practices that move them closer to customers.
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