TBDcustomer care
Leadership
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership
Root Causes: Future-Fit Building Firms Reset Who's A Customer
In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.
Leadership
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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customer care
Leadership 02.03.22
Where Do Homeownership Rates — and The Dream — Go Next?
As would-be owner-occupiers of homes meet greater challenges and deeper-pocketed competition in some of housing's more attainably-priced markets, it's worth looking at homeownership, by definition and its varied meanings.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
Leadership 01.26.22
Signal Vs Noise: As Fed Shifts, Double-Down On People Care
Amid a rocky patch of higher cost inflation and likely interest rate increases, focus on customers -- and the new map of their motivations -- will set sharp competitive boundaries.
Leadership 11.23.21
Root Causes: Future-Fit Building Firms Reset Who's A Customer
In this first-of-a-series of beyond-the-budget housing analyses, we'd challenge business leaders to now consider reframing customer-centricity as a strategic foundation to secure and sustain capability.
Leadership 11.15.21
Don't Get Fooled By A Myth Of A Helpless Buyer; Listen To Yours
With apologies to Mark Twain, rumors of the demise of consumer households' market power in residential real estate are premature. Stay alert for a waking giant. Here's how and why.
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