TBDconsumer intelligence
Land
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Marketing & Sales
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Together with
Cecilian Partners
Leadership
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer intelligence
Land 06.23.22
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Marketing & Sales 03.21.22
Watch The Gap Risk Between Forecast And Actual Demand
Headroom — for both price increases, as well interest rates and household inflation shocks — still buffers homebuilders from consequential hits to demand. However, here's where leaders can focus if they have less headroom than they'd like to think.
Leadership 02.28.22
With So Much Happening At Once, Here's Where To Focus
For compass headings amidst a heavy cloud of uncertainty, consumer bellwethers and leadership presence stand as constants.
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Leadership 02.01.22
Customer Focus Point: Mind The Growing Gap Impact On Demand
The simple math of market-rate demand that is cushioned from a new raft of X factors has suddenly gotten more complicated. Simple rule: Take no customer for granted.
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