TBDconsumer insight
Marketing & Sales
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Together with
New Home Star
Leadership
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Land
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Marketing & Sales
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
Together with
Cecilian Partners
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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consumer insight
Marketing & Sales 06.08.23
It's About Time, A Timeless Core Customer Value Builders Offer
Time's role, to keep everything from occurring simultaneously, seems to be vulnerable to the race of technology, events, and a riptide of environmental, social, and cultural turbulence. This endows a home and the neighborhood and community a family calls home with all the more meaning.
Leadership 06.30.22
A Price-To-Market Chapter Begins To Reset The Back Half Of 2022
Just the way builders revolutionized a tech-enabled, friction-freer homebuyer experience in Spring 2020, they now face the need to transform their product development and build-cycle for a higher-interest rate new normal.
Land 06.23.22
For A Tougher Time Ahead, Spottier Opportunities Will Rule
Precision segmentation, sub-market nuance, and specific tactics to meet the needs of moving target buyers will soon take the place of an everything-works-everywhere homebuilding and development business environment.
Marketing & Sales 05.13.22
'Not A Good Time To Buy' For Most Is The Exact Moment For Others
Disruptive forces can impact the size of the prospective universe of would-be buyers. Getting specific on your particular buyer with your particular home value proposition means answering these two questions.
Marketing & Sales 02.22.22
As Uncertainty Kicks Up, CX's Value Grows As A Builder's Tool
Here's how the role of machine learning-enabled consumer experience focus expands as tidal new-home demand morphs in the direction of value-driven discretionary buyers.
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