TBDconcessions
Leadership
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
Leadership
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Marketing & Sales
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Together with
New Home Star
Leadership
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership
Destiny Manifest: D.R. Horton Sets A Course To Control Its Future
The Builder's Daily dives into strategic and tactical positions the No. 1 builder's executive team lays out for the near-term, and what those positions mean for competitors in 106 U.S. markets.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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concessions
Leadership 03.24.23
How Better-Than-Expected Results Became A New Win
Outperforming expectations now qualify as chest-pumping, back-flips-worthy triumphs. Compared-with-expectations measures – particularly on the price concessions and cancellations calculus that reveals net pace – amount to an accomplishment: Less-bad is the new good.
Leadership 03.09.23
Here's Why Builders Don't Panic As Economic Storm Clouds Gather
Rather few strategists among higher-volume homebuilders believe the December 2022 to February 2023 lift will evolve into a sustainable reboot of exuberant demand. That doesn't faze them.
Marketing & Sales 12.22.22
Incentives Field Guide: Speed, Fast Feedback, And A MicroStrategy
A study fielded by New Home Star on incentives initiatives across 250 builders in more than 25 markets points up what's working, why, and how to sustain efficacy in a new world of motion and volatility.
Leadership 12.09.22
Hovnanian Embraces Higher Spec Counts To Battle Customer Angst
Here are six take-away insights from Hovnanian execs wrap-up of fiscal year 2022 and Q1 guidance on 2023.
Leadership 11.09.22
Destiny Manifest: D.R. Horton Sets A Course To Control Its Future
The Builder's Daily dives into strategic and tactical positions the No. 1 builder's executive team lays out for the near-term, and what those positions mean for competitors in 106 U.S. markets.
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