Baby Boom

Pandemic-Era New Normal Segments: 50+ Is The New 55+

Marketing & Sales 08.25.21

Pandemic-Era New Normal Segments: 50+ Is The New 55+

As Dream Finders Homes unveils its active adult game plan, it starts by including a spryer customer set. Here's why that's a game-changer.

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Marketing & Sales 12.13.21

Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing

Homebuilders, developers, and investors fixate on younger adult buyers and their path into new homeownership. Meanwhile, a still untapped -- and unconventional -- market lies ahead in a longer 55-plus runway.