TBDartificial intelligence
Marketing & Sales
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
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New Home Star
Technology
AI's Fast Learning Curve On Pace To Impact Value Cycle
There's hardly a clearer example of this vector's to-date trapped opportunity – humans, dirt, and bots – than in the single-family-for-rent and build-to-rent real estate platform.
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Technology
Home Tech Influencer Honored With Leaders In Other Sectors
Toll Brothers president of Smart Home Technologies Felicia Ratka recognized by Women We Admire as a Top 50 Tech leader.
Marketing & Sales
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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artificial intelligence
Marketing & Sales 05.22.23
Two Little Letters - A.I. - Change Homebuilding As We Speak
Here are four examples of A.I.s immediate or near-future applicability in homebuilding sales and marketing, given that these areas are both repeatable and already well-documented in digital records.
Technology 02.09.23
AI's Fast Learning Curve On Pace To Impact Value Cycle
There's hardly a clearer example of this vector's to-date trapped opportunity – humans, dirt, and bots – than in the single-family-for-rent and build-to-rent real estate platform.
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Technology 10.14.22
Home Tech Influencer Honored With Leaders In Other Sectors
Toll Brothers president of Smart Home Technologies Felicia Ratka recognized by Women We Admire as a Top 50 Tech leader.
Marketing & Sales 08.10.22
Why Marketing Matters More During An Early-Stage Downturn
The temptation to look at marketing — and customer research — costs as an expense-savings opportunity as unit volume and revenues decline is growing. Here's a case for looking for something else to cut.
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