TBDaffordability
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Leadership
The Builder's Daily Thanks You For 2 Magical Years, & Counting
This moment, for just one moment, is about saying thanks for giving us a shot at being a "who" in your life, rather than just a "what."
Leadership
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Capital
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
Capital
Pressure's Intensifying On Housing Innovation Start-Ups To Prove Out Promises
This is Part 1 of a three-part TBD exploration of follow-on impacts of a post-low interest rate era on housing's start-up venture pioneers in construction and real estate.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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affordability
Architecture 05.01.23
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Leadership 04.13.23
The Builder's Daily Thanks You For 2 Magical Years, & Counting
This moment, for just one moment, is about saying thanks for giving us a shot at being a "who" in your life, rather than just a "what."
Leadership 04.06.23
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Capital 03.23.23
Spring Thaw Beats Expectations But Are Sales Gains For Keeps?
Accounting for at least some of the lift, builders' now widely-practiced monthly payment value proposition has served as a reliable workhorse, especially since those who have very good reasons to buy a home have so little else to consider.
Capital 03.16.23
Pressure's Intensifying On Housing Innovation Start-Ups To Prove Out Promises
This is Part 1 of a three-part TBD exploration of follow-on impacts of a post-low interest rate era on housing's start-up venture pioneers in construction and real estate.
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