TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Marketing & Sales
Adaptive Pre-Use: Curb Appeal Disrupts Construction Disruption
Scaffolding and construction sheds emerge in a creative burst as part of developers' ever-more-clever approaches to omnichannel, seamless customer engagement and acquisition.
Marketing & Sales
Sonic Boom: MultiGen's Trajectory Got A Covid Lift
The same people that brought the world the very first 'Me Generation,' are now spurring a We Generation surge to multiple generations living under a single roof.
Marketing & Sales
The Builder's Dilemma: Defeatism Or Determination
Post-pandemic post-traumatic stress crops up as a risk to morale and focus in the ranks among builders as they encounter an unending barrage of real-time challenges. The moment will redefine housing's leaders.
Marketing & Sales
In 'Best Places To Retire in 2021,' U.S. News Keys In On Budget And Health
Three million "unplanned" retirees in the past year swell 55-plus demand, and further open opportunity for new communities that offer post-career living on a tighter budget.
Marketing & Sales
As Wage Vs. Price Wedge Widens, Interest Rates Matter More
The pace of price increases is faster than wage growth in many places, exposing a fault line defined by historically low interest rates to narrow the gap to attainability.
