TBD Marketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
U.S. Apartment Rents Post First Third-Quarter Drop Since 2009
Apartment rents slipped for the first time since the Great Recession, signaling a cooling market driven by oversupply. Developers are pulling back—but economists warn the pause won’t last. Richard Lawson explores how and why.
Marketing & Sales
From Survive To Thrive: Dial In The Data To Ignite Precision Selling
A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.
Together with
New Home Star
Marketing & Sales
To Dial In Customers And Team Members, Get Past Outmoded Segments
A paradigm shift presents a compelling case for executive leaders in the homebuilding industry and beyond: To transcend outdated demographic models and build brands and cultures that resonate across generations.
Marketing & Sales
This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling
In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.
Together with
New Home Star
Marketing & Sales
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
Marketing & Sales
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
