Leadership

The Dream Team Weighs In on Capability and Culture

Massive shortfalls in labor across the spectrum affect every aspect of the building business. In part 1 of our Capability and Culture special, our Dream Team tackles how we got here and what to do about it.

Leadership

The Dream Team Weighs In on Capability and Culture

Massive shortfalls in labor across the spectrum affect every aspect of the building business. In part 1 of our Capability and Culture special, our Dream Team tackles how we got here and what to do about it.

April 23rd, 2021
The Dream Team Weighs In on Capability and Culture
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This morning, everyone involved with delivering quality new homes woke up 500,000 people short of what's needed to get it done. The labor shortage in residential development and construction is careening toward a point of no return, with too few signs of resolve to stop it, and consequences for all.

In the first of perhaps a never-ending series on Capability and Culture, we polled our Dream Team of experts and analysts to help us define just where we are and how we got here, what that says about us, and what we really need to solve to avert the precipice. Here's the beginning of the story they tell.

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ABOUT THE AUTHOR

Craig Reiss

Craig Reiss

Director of Strategy and Standards

Craig has run editorial and been a principal strategist helping create more than $2 billion in value on more than 200 media properties, including 100 B2B entities in 36 categories.

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ABOUT THE AUTHOR

Craig Reiss

Craig Reiss

Director of Strategy and Standards

Craig has run editorial and been a principal strategist helping create more than $2 billion in value on more than 200 media properties, including 100 B2B entities in 36 categories.

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The risk of not standing out, standing apart, and standing above increases on an axis equal to or greater than the trajectory of monthly payments as price and rates push higher.


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Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.