TBDvalue engineering
Architecture
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Leadership
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Marketing & Sales
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
value engineering
Architecture 05.01.23
Value Engineering Is Only Partly About Design And Price ... It's A Strategy
Tactics and tailwinds – necessary and successful as they've been in stemming what could have been a rout from the start of 2023 – amount to this: They've bought builders time.
Leadership 04.06.23
As Buy-Downs And Incentives Drive Sales, New Product Will Jump-Start Next Upturn
It's the true entry-level buyer, and builders' typical early cycle pivot to new product, locations, and features that draw them in, that will signal the next uptick. That buyer's still priced out.
Marketing & Sales 10.26.22
Come What May, A New Emerging Generation Of Adults Awaits Solutions
It's time now to look at affordability through two lenses: Bending cost curves downward and bending payment power, and motivation upward to meet at a new, more expansive level of attainability.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership 09.27.22
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
