strategy

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Marketing & Sales 08.24.21

The Price, Pace, Profit Plot Thickens In A Murky Outlook

Here's why builders are hoping existing home inventory trends continue upward -- for at least the rest of 2021.