Marketing & Sales

The Boom is Here, The Boom Is Now—What's Next For Builders?

The massive 55+ population and the high stakes of living to 100 offer immense opportunities for developers and homebuilders.

Marketing & Sales

Demographics Data Reveal 2030s Tipping Point For U.S. Housing

Brookings Institution senior fellow William Frey's recent analysis of a 2nd release of data points from the Census Bureau's 2020 decennial census has three highlights market-rate residential real estate and construction strategists will appreciate are right in their wheelhouse.

Land

Here Are The New Table Stakes For 2020s Retirement Meccas

Forbes' top 25 "Best Places to Retire in 2021" map a shifting geography of "next adventure" living for 55-plus present and future.

Marketing & Sales

With Pandemic-Etched Clarity, 55-Plus Americans Crave Purpose

A more sharply-defined priority around purpose now goes along with health, family, and finance as a must for well-being. And that post-pandemic definition makes a difference to builders.