TBDsales
Leadership
Lennar Guides To 10% 2024 Growth As Other Builders Fret
Like last year, mortgage interest rate hikes are sapping confidence among homebuilders as they view business conditions ahead. Like last year, the Lennar enterprise views this as opportunity.
Land
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
Leadership
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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sales
Leadership 09.18.23
Lennar Guides To 10% 2024 Growth As Other Builders Fret
Like last year, mortgage interest rate hikes are sapping confidence among homebuilders as they view business conditions ahead. Like last year, the Lennar enterprise views this as opportunity.
Land 07.13.23
Depending On Your Market, Next 6 Months May Go Up Or Down
Wolfe Research respondents expect 3rd quarter Order trends to match normal seasonality with nearly an equal number of Private Builders expecting 3Q to outperform normal seasonality versus underperform.
Leadership 07.10.23
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
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