Land

Neighborhoods Need People Energy, Not Just Housing Units

Scott Snodgrass — urban farmer turned community developer — makes his debut with The Builder’s Daily a compelling call to action: let’s rethink neighborhood design through the lens of human-centered science.

Marketing & Sales

A Sneak Preview Of '25: A Tale Of Two Homebuilding Markets

As the housing market faces shifting demographics, affordability pressures, and regional disparities, the year ahead will favor the well-capitalized and operationally agile.

Marketing & Sales

New Would-Be Buyer Data Calls For New Ways To Win Them Over

Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."

Marketing & Sales

Data-Tude: Here's 3 Hidden Secrets On Online Consumers

Data overload hides opportunity areas for builders and developers, and we're here to uncover some of the hidden gems in housing's statistical trove.