Marketing & Sales 08.20.21
Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.
Building Tech & Products 07.07.21
A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.
Global house prices reached unprecedented peaks at historical 12-month rates of growth. Is there a taper-tantrum in oaur near future?
A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?
Building Tech & Products 06.08.21
The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.
Marketing & Sales 05.18.21
Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.
This week's inflation red flags, temporary or structural, serve as potential catalysts for housing's leaders to think, act, and solve challenges differently than ever before.
Here's why builders--betting heavily now on lots of fundamental running room for demand--are tense about interest rates.
Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.
As inflation pressure builds, real estate and construction stakes as a 'safe haven' investment mount.