prices

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

The Great Lumber Lag Of 2021: Here's Why High Prices Stick

Building Tech & Products 07.07.21

The Great Lumber Lag Of 2021: Here's Why High Prices Stick

A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.

Capital 06.03.21

Talking Housing Bubble? Start Talking Turkey ... And Talking Taper

Global house prices reached unprecedented peaks at historical 12-month rates of growth. Is there a taper-tantrum in oaur near future?

Price-Pace Risk Is On: Where New Home Sales Is Heading

Capital 05.26.21

Price-Pace Risk Is On: Where New Home Sales Is Heading

A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?

Building Tech & Products 06.08.21

When Strategy Backfires: Producers' Role In Supply Shock

The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales 05.18.21

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.

Silver Linings And Teachable Moments In The Prices Crisis

Policy 05.14.21

Silver Linings And Teachable Moments In The Prices Crisis

This week's inflation red flags, temporary or structural, serve as potential catalysts for housing's leaders to think, act, and solve challenges differently than ever before.

Capital 03.18.21

Each 25 Basis Point Jump On 30-Year Fixed Bumps 1.3MM People

Here's why builders--betting heavily now on lots of fundamental running room for demand--are tense about interest rates.

Capital 05.28.21

Bubble Rap: It's Not What's Next That Matters Now; It's Who Can And Can't

Who's right about which prediction is exactly the focus area strategists would do well to dispel from their priority agendas right now. Instead of focusing on a bubble, redouble commitment instead to becoming listeners, learners, understanders of what customers feel, think, fear and do.

Prices, And Risk To Historically Low Interest Rates, Spool Upward

Capital 05.11.21

Prices, And Risk To Historically Low Interest Rates, Spool Upward

As inflation pressure builds, real estate and construction stakes as a 'safe haven' investment mount.