prices

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Marketing & Sales 08.20.21

Look Who's Selling: The 2020s Baby Boom Pivot Has Arrived

Just as millennials' latent family-formation awakening has galvanized single-family demand, a Baby Boom age 55-to-75 analog -- extended family formation -- will transform resales and ignite the 2020s housing economy.

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Leadership 11.22.21

Priority #1 Amid Economic, Policy, Supply Upheaval: Customers

Your homebuying consumers may pay higher prices for all durables -- including new homes -- in the months ahead. But it's the wrong time to deemphasize focus on what they value. That's where imagination plays a role.

What Is Affordable? Do Market Rate Builders Need To Know?

Leadership 10.07.21

What Is Affordable? Do Market Rate Builders Need To Know?

Monthly payment power equates to how builders measure their ability to build and deliver affordably. Interest rates are the biggest stressor to this benchmark in the near future.

The Great Lumber Lag Of 2021: Here's Why High Prices Stick

Products 07.07.21

The Great Lumber Lag Of 2021: Here's Why High Prices Stick

A master-class in price stickiness applies not just to dimensional lumber, but to a number of materials and product categories with complex distribution channels.

Capital 06.03.21

Talking Housing Bubble? Start Talking Turkey ... And Talking Taper

Global house prices reached unprecedented peaks at historical 12-month rates of growth. Is there a taper-tantrum in oaur near future?

Price-Pace Risk Is On: Where New Home Sales Is Heading

Capital 05.26.21

Price-Pace Risk Is On: Where New Home Sales Is Heading

A fissure that separates homeownership opportunity and new home sales has emerged in an increasingly bubbly, frenetic demand market. Can builders build a bridge back to first-time, entry level buyers?

Leadership 06.08.21

When Strategy Backfires: Producers' Role In Supply Shock

The time to de-risk forecasts for inflation impacts is now, given that the commodities crunch can pivot into consumer price stresses in the months ahead.

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Marketing & Sales 05.18.21

Confident? Depends Whether You're A Seller Or Buyer In A Frothy Market

Sellers -- whether it's a new home or a resale -- are confident they're in the driver's seat. Buyer sentiment, however, shows signs of wear, tear, and fear of not having what it takes. Mind the gap.

Silver Linings And Teachable Moments In The Prices Crisis

Policy 05.14.21

Silver Linings And Teachable Moments In The Prices Crisis

This week's inflation red flags, temporary or structural, serve as potential catalysts for housing's leaders to think, act, and solve challenges differently than ever before.

Capital 03.18.21

Each 25 Basis Point Jump On 30-Year Fixed Bumps 1.3MM People

Here's why builders--betting heavily now on lots of fundamental running room for demand--are tense about interest rates.