TBDprice trends
Marketing & Sales
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Leadership
The 'Lennar Machine,' A Cycle-Proof Growth Plan Proves Itself
The Machine's central implication for Lennar as one of the leading $30-billion-plus competitors in its markets is as a pace and production-first operator that models growth and profitability around those tenets as imperatives.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Capital
Homebuilding's Biggest Challenge For Q4 2022: Setting The Floor
Price, pace, and product are all in play in the wake of the impacts of inflation, schedule disruptions, and soaring rates. Expect the winners to be first to market with new prices, new products, and new absorption rate momentum.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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price trends
Marketing & Sales 03.04.25
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Leadership 06.19.23
The 'Lennar Machine,' A Cycle-Proof Growth Plan Proves Itself
The Machine's central implication for Lennar as one of the leading $30-billion-plus competitors in its markets is as a pace and production-first operator that models growth and profitability around those tenets as imperatives.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership 09.27.22
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Capital 09.22.22
Homebuilding's Biggest Challenge For Q4 2022: Setting The Floor
Price, pace, and product are all in play in the wake of the impacts of inflation, schedule disruptions, and soaring rates. Expect the winners to be first to market with new prices, new products, and new absorption rate momentum.
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