TBDNew Home Sales
Marketing & Sales
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Together with
New Home Star
Leadership
Pace-Maker Incentives Get Amped Up As Rates Take A Toll
The issue most operators are keen to grasp right now is whether to compare recent drag on order levels to sequential – better than seasonal trends – of the first three quarters of 2023. Or, to more typical, pre-pandemic normal benchmarks.
Marketing & Sales
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
Together with
New Home Star
Capital
Forecast Season: Be Sure Your Shock Absorber Is Built To Last
Here's a sneak-peak at the first of the national housing forecasts for 2024, and what they signal about business conditions.
Leadership
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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New Home Sales
Marketing & Sales 11.27.23
2024's Top 10 New Trends In Homebuilding: No. 4 Price Drops
Success – homebuilding, and residential development senior strategists and principals must consider as a better-than-expected 2023 winds down – may be the enemy.
Leadership 10.26.23
Pace-Maker Incentives Get Amped Up As Rates Take A Toll
The issue most operators are keen to grasp right now is whether to compare recent drag on order levels to sequential – better than seasonal trends – of the first three quarters of 2023. Or, to more typical, pre-pandemic normal benchmarks.
Marketing & Sales 10.19.23
A Shift From The 'Demand Pool' To A Particular Buyer You Serve
On top of already-high and upwardly creeping house prices, the higher interest rates push, the more FOMO – for many first-time and entry-level home seekers – pivots to PO, for priced-out, or WIO, for waiting-it-out.
Capital 10.16.23
Forecast Season: Be Sure Your Shock Absorber Is Built To Last
Here's a sneak-peak at the first of the national housing forecasts for 2024, and what they signal about business conditions.
Leadership 09.22.23
There Are Three Kinds Of Buyer Demand: One Matters The Most
Although most builders' well-engineered "shock absorber" – hefty gross margins – has undergone moderate stress in the past six or seven months to keep selling pace up, that shock absorber's got its work still cut out for it in the stretch ahead.
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