TBDnew home sales management
Land
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Together with
New Home Star
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.





new home sales management
Land 06.30.25
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 06.19.25
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Marketing & Sales 04.15.25
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Marketing & Sales 03.28.25
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.