Marketing & Sales

The Fallout: How Will The NAR Deal Impact New Home Sellers?

The best that can be said about the upending of residential real estate practices that have been common since the early 1990s is that transparency, clarity, market competition, and value have a better chance of rising through the emotional fog of both home buyers' and sellers' journeys.

Marketing & Sales

From Survive To Thrive: Dial In The Data To Ignite Precision Selling

A 2024 State Of Housing Report maps a nuanced supply and demand landscape that demands alignment on six strategic fronts to get product and sales right in each submarket arena.

Marketing & Sales

This A.I. Taps Every Tool, Tactic Needed To Win In Spring Selling

In our first episode of TBD Player, New Home Star Marketing Director Chris Laskowski leads a deep-dive exploration into an epic new A.I. capability that puts a firm's entire institutional knowledge-base into users' hands in split seconds.

Marketing & Sales

What Do Homebuilders' Worries Say About Their 2024 Priorities?

Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.