TBDnew home marketing and sales
Technology
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Together with
Constellation HomeBuilder Systems
Marketing & Sales
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Together with
New Home Star
Marketing & Sales
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales
Making The Case For 1st Time Buyers To Choose A New Home
Will a 'Year of Resolution' – particularly among young adult first-time buyers – continue to drive and define the dynamics of the 2024 selling season? Here's how that might work.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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new home marketing and sales
Technology 08.05.24
Housing Enters Dig-Deeper Patch As Economy Sends Up Red Flags
Call this latter 2024, next patch of new-home marketing and selling – probably through year-end 2024 – the "dig deeper" period of the post-pandemic-defined new-home selling cycle.
Marketing & Sales 08.02.24
New Social, AI Search Trends Upend Builders' Reliance On Google
“New home search will never be the same.” – Chris Laskowski, Director, Marketing, New Home Star
Marketing & Sales 07.26.24
Wray Of Light: Here's How To Keep Pace As Headwinds Stiffen
More than four out of five consumers think it’s a bad time to buy a home; here are seven strategies builders and developers can deploy as a more effective marketing plan to win sales.
Marketing & Sales 06.26.24
Builders Tangle To Keep Buyers In The Game, Off The Sideline
The contest now is all about who can outperform rivals with market strategies that adapt to the changing conditions and get larger slices of a shrinking pie.
Marketing & Sales 05.21.24
Making The Case For 1st Time Buyers To Choose A New Home
Will a 'Year of Resolution' – particularly among young adult first-time buyers – continue to drive and define the dynamics of the 2024 selling season? Here's how that might work.
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