TBDmultigenerational
Marketing & Sales
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Land
Lennar Shakes Up Utah Market With Bold St. George Expansion
Lennar is entering the fast-growing St. George market with its new La Spazio community, bringing innovative designs and a strategic approach that could reshape local competition. Here's how Lennar plans to scale, take share, and change the balance of local market power over the next decade.
Architecture
Last Crisis, Builders Blasted Into 2020s Tech — Next Up Now?
In the building technology, finance, real estate, and policy axis lie solutions consumer households will embrace and value 'for financial reasons.'
Marketing & Sales
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
multigenerational
Marketing & Sales 10.07.25
Why Homebuilders Must Widen Their Lens On Today’s Buyers
Families with kids matter. However, they’re no longer the entire market. Singles, empty nesters, and multigenerational households are reshaping who buys new homes. Barbara Wray shows builders how to reflect today’s real buyer mix.
Marketing & Sales 08.21.25
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Land 10.03.24
Lennar Shakes Up Utah Market With Bold St. George Expansion
Lennar is entering the fast-growing St. George market with its new La Spazio community, bringing innovative designs and a strategic approach that could reshape local competition. Here's how Lennar plans to scale, take share, and change the balance of local market power over the next decade.
Architecture 07.29.22
Last Crisis, Builders Blasted Into 2020s Tech — Next Up Now?
In the building technology, finance, real estate, and policy axis lie solutions consumer households will embrace and value 'for financial reasons.'
Marketing & Sales 03.24.22
Multigen Homes: Where New Normal Necessity Meets Desire
Multigenerational living "for financial reasons" and the evolving trends around extended-family caregiving signal a new hybrid for architecture, engineering, building, and community to tackle head-on.
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