TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Together with
Audience Town
Marketing & Sales
11 Things Homebuilders Need To Know About Placemaking
Build it and they will come, ... but only if you get the story right and then put it in front of the people who will love the place you’ve built.
Marketing & Sales
Pre-Election Survival Guide for Homebuilders Amid Uncertainty
Builders must adapt now to shifting buyer sentiment, interest rates, and evolving housing policies post-election.
Together with
New Home Star
Marketing & Sales
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Together with
Audience Town
Marketing & Sales
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 11.12.24
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
How homebuilders can transform customer insights into actionable strategies, leveraging data to overcome uncertainty, drive smarter sales, and build resilience in a volatile housing market.
Marketing & Sales 10.29.24
11 Things Homebuilders Need To Know About Placemaking
Build it and they will come, ... but only if you get the story right and then put it in front of the people who will love the place you’ve built.
Marketing & Sales 10.24.24
Pre-Election Survival Guide for Homebuilders Amid Uncertainty
Builders must adapt now to shifting buyer sentiment, interest rates, and evolving housing policies post-election.
Marketing & Sales 10.23.24
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
Marketing & Sales 10.02.24
From Transact To Transform: How To Sell To 55+ Buyers
Find success in your 55+ sales efforts with five proven strategies focusing on the areas this discretionary homebuyer group prioritizes the most.
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