TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Technology
What Separates Homebuilders Thriving Amidst 2025’s Chaos
Builders face rising stakes to unify tech, data, and operations or risk falling behind amid affordability, insurance, and labor challenges.
Together with
Cecilian Partners
Leadership
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
Together with
New Home Star
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Marketing & Sales
Marketing & Sales 07.01.25
When Homebuyers Pull Back, Builder Brands Must Step Up
In markets under stress, consistency, empathy, and value-driven messaging provide builders with a critical edge among today’s cautious buyers. Advisor Barbara Wray gets real about the path forward for homebuilders today.
Technology 06.26.25
What Separates Homebuilders Thriving Amidst 2025’s Chaos
Builders face rising stakes to unify tech, data, and operations or risk falling behind amid affordability, insurance, and labor challenges.
Leadership 06.20.25
Here's Why Randy Mickle Has Joined Drees At This Moment
The new Southeast Regional President brings big, national builder experience to a multigenerational homebuilder with bold goals for its centennial.
Marketing & Sales 06.20.25
Rate Buydowns: Temporary Fix, Long-Term Risk For Homebuilders
Financial incentives like mortgage rate buydowns may boost sales today, but builders using them broadly risk margin erosion, mispricing, and long-term strategic misalignment—especially those without Lennar-scale flexibility.
Marketing & Sales 06.19.25
How Homebuilders Are Battling Now In A Slow Or Stalled Market
New Home Star strategist Dan White unpacks what went wrong with spring sales—and what smart builders are doing now. Amid pricing pressure and buyer hesitation, public builders are pushing hard for share.
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