TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Marketing & Sales
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Together with
New Home Star
Leadership
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
Marketing & Sales
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Together with
New Home Star
Marketing & Sales
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Marketing & Sales 07.24.23
15 'Must-Dos' To Set Your Sales Teams Up For Success This Fall
Will your homebuilding sales in the back-half of 2023 reflect a better than-, equal to-, or worse-than performance vs. historical seasonality? Depends on whether or not the team counts on mojo in demand pull, or pushes to keep driving demand.
Leadership 07.10.23
How An Innovative Homebuilder Raises Customers' Path Of Value
When it comes to developing, designing, building, marketing, and selling new homes in new-home communities, the challenge is not just better and more valuable homes and communities, but "better and more valuable customers."
Marketing & Sales 06.30.23
How To Become A.I. Fluent For Today's New Home Sales Arena
Training A.I.s to perform and evolve in vertical domain-specific areas of homebuilding and real estate development is already well along in motion. Here's an example.
Marketing & Sales 06.15.23
A.I. Numbers Days Of New Home Sales Agents As 'Gatekeepers'
A deep-dive conversation with New Home Star founder David Rice on nearer-term impacts of A.I. on new home sales associates, and their role in business value creation. Get ready to pivot.
Marketing & Sales 06.09.23
New Would-Be Buyer Data Calls For New Ways To Win Them Over
Wick Marketing senior VP Barbara Wray and Audience Audit Inc. founder/president Susan Baier, recently tapped 1,350 recent buyer- and would-be buyer cohorts to learn what homebuilding sales, marketing, and customer care teams can do about the "trust gap."
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