TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Architecture
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Leadership
Why People Culture Is 2025’s Hardest-Working Advantage
In a market running in thinner air, David Weekley Homes, PulteGroup, and Tri Pointe Homes show how Fortune’s “Great Places to Work” aren’t just nice to have — they’re business-critical.
Marketing & Sales
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Architecture 09.30.25
How A Gamble On Floor Plans Can Be a Win for Homebuilders
If done right, floor plans can remove uncertainty for homebuyers and help builders close the sale. My top advice: Keep things simple, and make sure your teams understand how to read plans.
Marketing & Sales 09.17.25
Comfort Isn’t the Job: Bold CMOs Push Through Push-back
Taylor Morrison CMO Stephanie McCarty opens her Trust Vault with a hard truth: leadership isn’t about keeping people comfortable—it’s about having the courage to make the calls that move the business forward.
Marketing & Sales 08.21.25
Move-Now Buyers Are Still Driving Sales. Are You Ready?
Life happens, even in a slow market. Job relocations, family shifts, and urgent timelines create buyers who can’t wait. Builders who anticipate their needs—especially with quick move-in homes—win sales now and resilience later.
Leadership 08.14.25
Why People Culture Is 2025’s Hardest-Working Advantage
In a market running in thinner air, David Weekley Homes, PulteGroup, and Tri Pointe Homes show how Fortune’s “Great Places to Work” aren’t just nice to have — they’re business-critical.
Marketing & Sales 08.08.25
Why Homebuilding Brand Integrity Starts On The Inside
Before your customers believe in you, your team has to. Stephanie McCarty opens her Trust Vault with hard-earned lessons on how real marketing leaders build brands that last—from culture out, not campaign in.
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