TBDMarketing & Sales
Demystifying post-COVID customers means sailing uncharted seas of engagement, nurturing, service and delight. It's also the key to success.
Technology
Why This Leadership Event Lands at Just the Right Moment
Inside Innovative 50’s timely message for builders and developers: high-level collaboration, change discipline, and a real-world look at what digital transformation really means.
Together with
Cecilian Partners
Marketing & Sales
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Together with
New Home Star
Marketing & Sales
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Marketing & Sales
Research: Supply Constraint Is Not No. 1 Driver Of Housing Crisis
Findings imply that constrained housing supply is relatively unimportant in explaining differences in rising house prices among U.S. cities -- suggesting that easing housing supply constraints may not yield the anticipated improvements in housing affordability.
Marketing & Sales
Bad Data Bleeds Homebuilder Profits —Time to Stop the Loss
Hidden errors, fragmented systems, and outdated processes are eating into homebuilder margins. Industry experts reveal how better data can save time, cut costs, and boost profitability.
Together with
Cecilian Partners
SIGN UP FOR OUR DAILY NEWSLETTER
Keep up with the latest and most popular content.
TBDVOICES
Check out what some of the key voices in the industry have to say.
DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
MOST POPULAR
Marketing & Sales
Technology 04.28.25
Why This Leadership Event Lands at Just the Right Moment
Inside Innovative 50’s timely message for builders and developers: high-level collaboration, change discipline, and a real-world look at what digital transformation really means.
Marketing & Sales 04.15.25
How Homebuilders Can Fix Broken Buyer Conversion Now
New Home Star’s Chris Laskowski breaks down what’s stalling new home conversions in today’s market—and what to do about it. From weak webpages to ignored AI search, he lays out a builder’s to-do list for turning traffic into buyers.
Marketing & Sales 03.28.25
Do Homebuilders Waste Money On Marketing No One Trusts?
To build rapport with buyers, homebuilders need to be upfront, shift from selling to educating, and evolve their marketing strategies. Marketing strategist Barbara Wray shares time- and cycle-tested secrets.
Marketing & Sales 03.24.25
Research: Supply Constraint Is Not No. 1 Driver Of Housing Crisis
Findings imply that constrained housing supply is relatively unimportant in explaining differences in rising house prices among U.S. cities -- suggesting that easing housing supply constraints may not yield the anticipated improvements in housing affordability.
Marketing & Sales 03.20.25
Bad Data Bleeds Homebuilder Profits —Time to Stop the Loss
Hidden errors, fragmented systems, and outdated processes are eating into homebuilder margins. Industry experts reveal how better data can save time, cut costs, and boost profitability.
DATA DELIVERED TO YOUR INBOX
Keep up with the latest data and most popular content.
