TBDlocal markets
Land
Lone Star Diamond In The Rough: A Case For 'Why Weatherford'
Longtime Texas residential land strategist Scott Finfer opens up his land scouting manual to explain the stark difference between speculation and data-backed, applied vision.
Land
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Land
Meritage Boosts Nashville Presence With 2,500-Lot Deal
A land acquisition from Willow Branch Homes strengthens Meritage’s strategy in a market where demand outpaces supply.
Land
Florida Paradox: In-Migration Vs. Growing Signs Of An Exodus
Even as domestic migration cools, international migration is driving demand, and with it, there is pressure on land prices, baseline costs, and housing attainability.
Marketing & Sales
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.





local markets
Land 07.09.25
Lone Star Diamond In The Rough: A Case For 'Why Weatherford'
Longtime Texas residential land strategist Scott Finfer opens up his land scouting manual to explain the stark difference between speculation and data-backed, applied vision.
Land 06.30.25
Oversupply or Overreaction? DFW Market Needs To Hit Reset
Scott Finfer breaks down the DFW-area oversupply crisis: post-pandemic assumptions, slower job growth, and mispriced inventory. Across the U.S., high-volume markets face similar risks. Finfer outlines five strategic moves to cut through the noise — and seize ground as bigger players pull back.
Land 04.28.25
Meritage Boosts Nashville Presence With 2,500-Lot Deal
A land acquisition from Willow Branch Homes strengthens Meritage’s strategy in a market where demand outpaces supply.
Land 03.21.25
Florida Paradox: In-Migration Vs. Growing Signs Of An Exodus
Even as domestic migration cools, international migration is driving demand, and with it, there is pressure on land prices, baseline costs, and housing attainability.
Marketing & Sales 03.04.25
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.