TBDLeadership
Capability and Culture
TBD Celebrates Teacher, Trainer, And Builder Christine Fortenberry
When it came to the subject matter nearest and dearest to her heart – universal design, construction education, and opportunities for women in construction – homebuilding was a place of fearless, constant pursuit that her friends and colleagues call passion.
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Leadership
Bellwether Lennar Sets A Pace That Challenges Others On Price
In ultra-concentrated markets where big nationals have deepened scale, where the public companies lead on price, private homebuilders hardly dare not to follow.
Leadership
A Real-Time Practical Survive-To Thrive Field Guide For What's Next
Almost all of the risk preparation builders and developers need to do to weather late '22 and 2023 should already have been done -- and in many cases, has. Still, it's not too late to cut losses and secure gains for the next stretch. Here's how.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Leadership
Capability and Culture 09.30.22
TBD Celebrates Teacher, Trainer, And Builder Christine Fortenberry
When it came to the subject matter nearest and dearest to her heart – universal design, construction education, and opportunities for women in construction – homebuilding was a place of fearless, constant pursuit that her friends and colleagues call passion.
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership 09.27.22
A Basics Approach To Winning New Orders, Keeping Backlogs Secure
Architecture, value engineering, marketing, construction operations, finance, and sales kick into remedial action to evolve product to lower ASPs without harming new neighborhood value.
Leadership 09.23.22
Bellwether Lennar Sets A Pace That Challenges Others On Price
In ultra-concentrated markets where big nationals have deepened scale, where the public companies lead on price, private homebuilders hardly dare not to follow.
Leadership 09.23.22
A Real-Time Practical Survive-To Thrive Field Guide For What's Next
Almost all of the risk preparation builders and developers need to do to weather late '22 and 2023 should already have been done -- and in many cases, has. Still, it's not too late to cut losses and secure gains for the next stretch. Here's how.
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