TBDLeadership
Marketing & Sales
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Policy
Outlier Effect: What Builders Can Do, Other Than Wait For A Rate Cut
Despite the odds, every operator is looking to bend their price barriers with every operational, design, and construction tactic they can employ in today's dodgy market.
Leadership
An Independence Day Memory Is A Gift That Keeps On Giving
When my mother finally stopped for a breather on her birthday and Independence Day, you'd almost get the sense that she – not us – celebrated and relished the moment most.
Leadership
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership
New Building Talent Foundation Push: Upskill Current Frontline Workers
A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
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TBDVOICES
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Leadership
Marketing & Sales 07.09.24
How A Homebuilder Stands Out In Florida's Fierce Competitive Arena
"Investing in your brand doesn't give you a direct return on investment immediately. It takes a long time, but over time, branding successfully does increase financial value." -- Alex Akel, President, Akel Homes
Policy 07.08.24
Outlier Effect: What Builders Can Do, Other Than Wait For A Rate Cut
Despite the odds, every operator is looking to bend their price barriers with every operational, design, and construction tactic they can employ in today's dodgy market.
Leadership 07.03.24
An Independence Day Memory Is A Gift That Keeps On Giving
When my mother finally stopped for a breather on her birthday and Independence Day, you'd almost get the sense that she – not us – celebrated and relished the moment most.
Leadership 06.20.24
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership 06.19.24
New Building Talent Foundation Push: Upskill Current Frontline Workers
A new "Blueprint for Upskilling the Homebuilding Workforce" focuses not on recruiting new workers but on the untapped potential of those already on the job sites to impact and improve business and operational outcomes.
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