TBDInterest Rates
Leadership
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership
A Real-Time Practical Survive-To Thrive Field Guide For What's Next
Almost all of the risk preparation builders and developers need to do to weather late '22 and 2023 should already have been done -- and in many cases, has. Still, it's not too late to cut losses and secure gains for the next stretch. Here's how.
Technology
In The Thrall Of The Fed, Operators Tap Tech To Harden Against Risk
As higher and higher finance costs upend pro forma margins and depress land valuations, we'll see a culling of the weak vs. strong players in the BTR space over the next six to 18 months.
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Mosaic
Leadership
What TBD's First Snap Survey Reveals About Homebuilders' Character
It goes distinctly with the character of people in homebuilding to consider challenges in the here and now as exactly what they signed up for and why they're here.
Marketing & Sales
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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Interest Rates
Leadership 09.28.22
Incentives: They're Not All Only About Price, ... But About Value Too
The power of incentives to trigger sales can work not just for would-be home shoppers who've been priced out, but for discretionary buyers who're psyched out of partaking as prices show weakness.
Leadership 09.23.22
A Real-Time Practical Survive-To Thrive Field Guide For What's Next
Almost all of the risk preparation builders and developers need to do to weather late '22 and 2023 should already have been done -- and in many cases, has. Still, it's not too late to cut losses and secure gains for the next stretch. Here's how.
Technology 09.15.22
In The Thrall Of The Fed, Operators Tap Tech To Harden Against Risk
As higher and higher finance costs upend pro forma margins and depress land valuations, we'll see a culling of the weak vs. strong players in the BTR space over the next six to 18 months.
Leadership 07.28.22
What TBD's First Snap Survey Reveals About Homebuilders' Character
It goes distinctly with the character of people in homebuilding to consider challenges in the here and now as exactly what they signed up for and why they're here.
Marketing & Sales 07.12.22
Believe Millennial Home Demand Is Unwaverable At Your Own Peril
Homebuilders can no longer count on macro economics, pandemic panic, and Fed policy to pull Millennial households into their force-field. Classic competitive marketing, selling, and customer focus are going to have to do that job now. Who's up to the challenge?
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