TBDhousing economics news
Leadership
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership
A Shrinking Middle Class Is Both A Risk And Upside For Builders
Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.
Leadership
Late-Spring Selling Softens: Speed-Bump Or Inflection Point?
The depth, geographic pervasiveness, and readiness among "haves" to become new-home buyers have created a Goldilocks era for homebuilders in 2023 and, so far, through mid-2024.
Leadership
A Downshift In Job Growth Is A Moment To Up The Ante On People
Investing in capability now – wisely, precisely, and aggressively – will ward off risk and ignite opportunity just as materially as today's land investments will drive new levels of scale and growth.
Marketing & Sales
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing economics news
Leadership 06.20.24
Pictures Tell Stories: This Chart Is A Housing Market Cautionary Tale
Demographics – namely, the magnitude of Millennial and GenZ adult households and Baby Boom movers – may add up to a decade or more of new-home demand. Maybe don't bet on a smooth trajectory.
Leadership 06.10.24
A Shrinking Middle Class Is Both A Risk And Upside For Builders
Leaders in residential construction, development, and investment must focus not only on missing middle housing. They need as well to focus the challenge and opportunity of the missing middle class.
Leadership 05.20.24
Late-Spring Selling Softens: Speed-Bump Or Inflection Point?
The depth, geographic pervasiveness, and readiness among "haves" to become new-home buyers have created a Goldilocks era for homebuilders in 2023 and, so far, through mid-2024.
Leadership 05.03.24
A Downshift In Job Growth Is A Moment To Up The Ante On People
Investing in capability now – wisely, precisely, and aggressively – will ward off risk and ignite opportunity just as materially as today's land investments will drive new levels of scale and growth.
Marketing & Sales 01.25.24
What Do Homebuilders' Worries Say About Their 2024 Priorities?
Customers – and what it's going to take to both price them in and "excite them in" -- should always rank as both the No. 1 challenge and opportunity among homebuilders and residential developer partners.
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