TBDhousing affordability news
Marketing & Sales
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Leadership
Affordability Gap Widens But Sales Go On. Who's Buying? Who’s Sidelined?
Affordability challenges persist despite lower mortgage rates; wealthier buyers dominate sales while entry-level demand struggles amid rising home prices, monthly payment, and downpayment challenges.
Marketing & Sales
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Policy
Trump’s Gambit: Homebuilders Brace For A Tariff Triple-Threat
New tariffs on Canadian and Chinese imports threaten to derail homebuilders’ hard-won cost and margin gains. The ripple effects could push housing costs higher, squeeze builder profits, and reignite inflationary pressures.
Leadership
A Reckoning: Catastrophic Wildfires Challenge Builders
The LA wildfires are a stark reminder of the growing intersection of climate risks, housing affordability, and insurance availability. Homebuilding leaders must confront these escalating crises with empathy, strategic action, and a commitment to long-term resilience.
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DEBORAH BLAKE
EVERYTHING 55+
Best-Laid Plans — How to Drive Success With 55+ Communities
Location, amenities, land plan, and future-proofed homes ... the first of a multi-episode series from Ipsum Group Principal and Founder Deborah Blake
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housing affordability news
Marketing & Sales 03.04.25
The New Geography Of The U.S. New-Home Affordability Crisis
The widening affordability gap is hitting hardest in unexpected places, with Mountain West cities experiencing the steepest price hikes. A new ULI index reveals how these overlooked metros struggle to keep up with demand, reshaping the geography of housing challenges in America.
Leadership 02.25.25
Affordability Gap Widens But Sales Go On. Who's Buying? Who’s Sidelined?
Affordability challenges persist despite lower mortgage rates; wealthier buyers dominate sales while entry-level demand struggles amid rising home prices, monthly payment, and downpayment challenges.
Marketing & Sales 02.10.25
Renters Stay Put Despite Record Supply Of New Apartment Units
Rising lease renewal rates mean fewer renters may make the leap to homeownership just as Spring Selling begins. With rates still high and affordability gaps widening, builders now face an uphill battle to attract buyers who might have been pushed out of rentals and into the for-sale market.
Policy 02.03.25
Trump’s Gambit: Homebuilders Brace For A Tariff Triple-Threat
New tariffs on Canadian and Chinese imports threaten to derail homebuilders’ hard-won cost and margin gains. The ripple effects could push housing costs higher, squeeze builder profits, and reignite inflationary pressures.
Leadership 01.09.25
A Reckoning: Catastrophic Wildfires Challenge Builders
The LA wildfires are a stark reminder of the growing intersection of climate risks, housing affordability, and insurance availability. Homebuilding leaders must confront these escalating crises with empathy, strategic action, and a commitment to long-term resilience.
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